William H Tyler

William Tyler is a writer of whimsy and persuasion, a successful creator of advertising and commercials, and a retired university professor who believes learning should be fun. In the spirit of teaching through storytelling, he introduces a mischievous mongoose to a forest of skittish animals. As an advertising agency creative executive, he produced award-winning campaigns for clients such as Budweiser, Red Lobster, Sambo’s (remember them?) and Ralston Purina pet foods. One of his most memorable creative efforts was “Ask any mermaid you happen to see, what’s the best tuna – Chicken of the Sea.” He then taught copywriting and communication strategy to college students for over twenty years, until retirement.

The Little Wolf Cubs’ Christmas Gift

On a crisp, snowy day in December, four playful wolf cubs set out to find a Christmas tree for their mountain den. They scamper and scurry, as wolf cubs will do. And their feathered friend WorryBird flutters and mutters with concern for their safety. She now worries more than usual because they are coming dangerously close to where the giant bear Garrumble is sleeping through the winter. Or is he? The stillness of the forest is shattered by a frightful ROAR rumbling through the mountains. “Garrowl! Garrumble” I’ve got you now” snarls the angry, hungry bear. Crashing, smashing though the trees. The snow is deep, slowing the small cubs. But then, what happens? Something unexpected. Something quite surprising, which makes even WorryBird . . . less worried. As we will learn, Christmas is a magic time . . . with magical influences.

Who Let the Mongoose Loose?

The story takes place in an imaginary forest, home to a population of excitable critters. The reason they are so excited is the presence of a feisty little foreign creature called a mongoose. The story quickly engages the reader with the mongoose upsetting a snake, which is what mongooses do. When the snake escapes by jumping down a hole, that definitely upsets a mole. This sets off a chain reaction among all the skittish animals of the forest. Their lively imaginations defy reality, rapidly leading to the absurd belief that the world is turning inside out. The lesson here is that one should find out what is really going on before jumping to conclusions. Rather timely in today’s world.